YONEX TOKYO SHOWROOM

YONEX is one of Japan’s most respected and innovative sports brands, known worldwide for its high-quality badminton, tennis, and golf equipment. Founded in 1946 by Minoru Yoneyama, the company began as a small workshop producing wooden floats for fishing nets in Niigata Prefecture. However, after World War II, Yoneyama used his craftsmanship and passion for innovation to enter the sporting goods industry — a decision that would make YONEX a global leader in racket sports.

YONEX first gained recognition in the 1950s when it began manufacturing badminton rackets. Its focus on precision and advanced materials quickly earned the trust of professional athletes. The brand revolutionized the sport in the 1960s with its use of aluminum and later carbon graphite, replacing traditional wooden rackets. This pursuit of technological excellence has continued ever since, making YONEX synonymous with performance and reliability.

Today, YONEX products are used by many of the world’s top athletes — from badminton legends like Viktor Axelsen and Akane Yamaguchi to tennis champions such as Naomi Osaka, Stan Wawrinka, and Elena Rybakina. The company’s rackets are celebrated for their lightness, strength, and control, helping players deliver faster, more accurate shots on the court.

Beyond rackets, YONEX also produces premium sportswear, shoes, and accessories designed for comfort and high performance. Its badminton shoes are particularly popular for their stability and shock absorption, while YONEX apparel is known for advanced moisture control and aerodynamic design. Each product reflects Japan’s attention to detail, combining traditional craftsmanship with cutting-edge science.

The brand’s philosophy, expressed in its slogan “One hundred percent performance,” emphasizes the harmony between player and equipment. YONEX engineers work closely with professional athletes to refine every product, ensuring that technology enhances natural skill rather than replaces it.

YONEX’s commitment extends beyond manufacturing. The company actively supports international tournaments such as the YONEX All England Open Badminton Championships and sponsors rising athletes worldwide. It also promotes sustainable production, using eco-friendly materials and renewable energy in its factories in Japan.

For sports enthusiasts visiting Japan, YONEX is more than a brand — it is part of the country’s identity of precision, innovation, and respect for discipline. Its headquarters in Niigata and flagship store in Tokyo showcase the latest designs and technologies, offering fans a chance to experience Japanese engineering excellence firsthand.

From a small workshop to a world-class brand, YONEX represents the Japanese spirit of perseverance and innovation. Whether on the badminton court, tennis court, or golf course, YONEX continues to inspire athletes around the world to play their best — with equipment crafted from passion, precision, and pride.